Bradenton, FL—July 3, 2013-IRISS, a leader in the industrial infrared (IR) window market for electrical safety, is pleased to announce the release of our new website, www.iriss.com, designed with a fresh look, user-friendly navigation, and the latest information about our infrared windows, training solutions and services.
“The site’s home page embraces guests with interactive images featuring content focused on our mission to provide our customers accurate product information and to share our knowledge and expertise in the electrical safety field,” states Martin Robinson, CEO of IRISS, Inc. “Our website will be updated on a regular basis, with new events, news content, whitepapers and more. In the coming months, we plan to launch an industry spotlight section focused on electrical safety topics specific to vertical markets such as healthcare, government, petrochemical, and mining.”
“From a marketing perspective, the website enables IRISS to lead the way in how we communicate with customers. We specialize in maximizing the marketing efforts through SEO, social media optimization, and innovative lead generation technology. The website offers visitors an engaging experience thus driving lead conversions using multiple touch points, calls to action, dynamic links, list building, and general site behavior tracking,” states Candy Mizer, Director of Marketing for IRISS.
About IRISS, Inc.